Pick Your Poison

The Goal

Launch a line of men’s colognes with a cheeky nod to vintage poison packaging and design.

The Process

With a slew of men’s cologne that are decidedly marketed in a serious and sensual manner, the goal was to inject some humor into an industry that is always aiming to create deep emotional connections with it’s target audience. Inspired by 19th century poisonous substances that came onto the market, meant to be used as cleaning agents. These poisons came in bottles decorated with geometric shapes, lattice-work, and most widely recognized, a skull and crossbones. Pick Your Poison is a line of cologne that plays on vintage poisons and the elaborately designed labels that adorned their bottles.