Get lost

The Goal

Create an adventure travel magazine targeted at adventurous, budget-conscious travelers emphasizing pocket-friendly excursions and in-depth cultural immersion.

The Process

Get Lost. Wander Far. The adventurous theme of the magazine and the articles featured within this issue are reflected in the unexpected use of layout design. Taking into account the younger skew of the target market, the design and layout of each page highlights the idea of the "Get Out There" lifestyle with bright colors and bold graphics; while still keeping copy simple, clean, and ultimately readable.